Lee Kum Kee
(Long Live Flavour)
Ask: Create a TikTok campaign to position Lee Kum Kee’s Sriracha Sauce and Sriracha Mayo as the reigning condiment.
Goal:
9,300,000 total reach
Results:
13,500,000 total reach
Art Director: Sonia Faye
Creative Director: Jeff Popovich
Social Lead: Taylor Matuschewski
Creators:
@jetbentlee @tiffycooks
Naked & Saucy
(When Nice Tastes Naughty)
Ask: Gain awareness as a healthier sauce brand that doesn’t compromise on flavour.
Condom Shaped Sample Packaging
Art Director: Sonia Faye
Pure Joy
Ask: Stand out amongst functional beverage competitors as the ultimate “adulting” alcohol alternative.
